Music Composition for Commercials
Music for Advertising
Componi musica
che comunica e vende.
Requisiti: conoscenza di DAW e Music Production
Il corso è finalizzato all’acquisizione di competenze professionali nella composizione e produzione della musica per la pubblicità.
Dall’analisi del brief alla realizzazione della demo reel, il percorso affronta i principali formati, linguaggi e workflow della commercial music.
Brief dello spot, utilizzo e linguaggi musicali
Categorie della commercial music
Jingle e scoring for advertising
Library Music
Promos, PSA e ringtones
Music House Production e Advertising Agencies
Full Sing, Donut e Spot
Storyboard e Musical Logo
Commercial Genre Music
Tag Arrangement e Tag Special Case
Come contattare una Music House Production
Cover Letter, Resume e demo reel
Music for Advertising
Compose music
that communicates and sells.
Requirements: knowledge of DAWs and Music Production
The course is designed to provide professional skills in composing and producing music for advertising.
From brief analysis to the creation of a professional demo reel, the programme explores the main formats, languages and workflows used in commercial music.
Advertising briefs, usage and musical languages
Commercial music categories
Jingles and scoring for advertising
Library Music
Promos, PSA and ringtones
Music Houses and Advertising Agencies
Full Sing, Donut and Spot formats
Storyboards and Musical Logos
Commercial Genre Music
Tag Arrangement and Tag Special Case
How to approach a Music House Production
Cover Letter, Resume and demo reel